What Marriott’s CEO Says Concerning the Prospect of One other Mega-Merger

Skift Take

Anthony Capuano, CEO of Marriott Worldwide, won’t be stunned if an enormous merger or acquisition shakes up the resort business, nevertheless it probably will not contain his model.

Mergers and acquisitions have change into significantly engaging for firms in dozens of industries post-pandemic, however not for Marriott Worldwide CEO Anthony Capuano.

“We don’t really feel a burning must do a (merger and acquisition) deal only for the sake of development,” stated Capuano in dialogue with Senior Hospitality Editor Sean O’Neill at Skift International Discussion board on Tuesday.

Attendees polled on the Skift International Discussion board have been virtually evenly cut up when requested in the event that they assume two of the large six resort teams — Accor, IHG, Marriott, Hilton, Jin Jiang, Wyndham, and Selection — will merge within the subsequent two years. Whereas Capuano stated he wouldn’t be stunned to see consolidation amongst smaller firms hit exhausting by the pandemic, he described mergers as “rattling exhausting.” Marriott acquired Starwood Accommodations & Resorts Worldwide in 2016 in a sophisticated $13.6 billion deal that concerned roughly 5,700 properties and 30 manufacturers — and many changes to be made after, significantly merging loyalty applications.

What’s extra, “the regulatory impediment course you want to run is difficult,” Capuano stated.

However Marriott has entered right into a partnership with hotelier Ian Schrager, with whom the resort big is opening the Tampa EDITION, the primary five-star resort within the Florida metropolis. Capuano shot down a report that Schrager was hesitant in regards to the partnership.

“I talked to him this morning, and I may give you a variety of adjectives, however wishy-washy wouldn’t be one in all them,” stated Capuano.

“I’ve labored with Ian now for 12 or 13 years, and I’ve such deep admiration for not solely his creativity however his ardour. He likes to create. He loves this model. We didn’t renew our exclusivity with him, however we’ve got 15 lively tasks.”

Nevertheless, it’s unlikely Marriott would contemplate a advertising and marketing partnership with one other firm.

“All of us wish to personal that relationship with the visitor. There’s a moat that protects the possession of the keep, and we’re hesitant to let another person take part in that,” stated Capuano. 

In the meantime, Capuano reiterated Marriott’s purpose to fulfill international gender parity in its govt positions by 2023, two years forward of the corporate’s unique goal. He added that he needs to see individuals of shade to carry least 25 p.c of its govt positions within the U.S. by 2025.

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