Simon Knowledge Launches Activate

Simon Knowledge, a buyer information platform supplier, at present launched Simon Activate, permitting advertising groups to construct superior customized audiences by unifying buyer information from their cloud information warehouse with extra sources.

Simon Activate, which was created with Snowflake, permits firms to create actionable 360-degree buyer view for optimization of buyer acquisition prices, lifetime worth, and extra. It’s purpose-built for the Cloud Knowledge Warehouse and makes use of zero-ETL know-how to supply an accessible and clear information structure. The identification decision capabilities permit customers to mix information from different sources into single, full buyer profiles. It helps customers create hyper-targeted buyer segments from a big quantity of knowledge to energy and enhance campaigns throughout their prime channels.

“It was a deliberate resolution to construct Simon Activate on Snowflake, and the best profit we have seen is that it has allowed us to higher combine with CDWs in a means different CDPs/martech instruments that have been constructed on legacy structure can not,” mentioned Jason Davis, CEO, and founding father of Simon Knowledge, in a press release. “Moreover, it has allowed us to construct new merchandise, comparable to Simon Activate, at pace as new buyer wants and ache factors come up.”

“Simon Datas mission aligns with the place we see the fashionable advertising information stack heading,” mentioned Denise Persson, chief advertising officer of Snowflake, in a press release. “In 2023, entrepreneurs will face much more strain to attain greater ROI and ship higher buyer experiences. It’s vital to construct a stable information basis in your advertising engine. Simon Activate, Powered by Snowflake, supplies easy, highly effective capabilities that show what constructing your advertising stack on the Snowflake Knowledge Cloud can unlock for joint prospects.”

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