Simon Knowledge Launches Activate, Remodeling Cloud Knowledge Platforms from a Enterprise Intelligence Instrument to a Advertising Powerhouse

Simon Activate, Powered by Snowflake, Provides Advertising Groups Direct, Straightforward, & Actual-time Entry to Firm Knowledge to Assist Supercharge Personalization and Capitalize on IT Investments

NEW YORK, NY / ACCESSWIRE / January 24, 2023 / Simon Knowledge, the market-leading Buyer Knowledge Platform (CDP), introduced at present the launch of Simon Activate, an answer that offers advertising and marketing groups the flexibility to shortly and simply construct superior customized audiences by unifying buyer knowledge from their Cloud Knowledge Warehouse (CDW) together with extra sources. Whereas conventional CDPs require a excessive diploma of information and integration resourcing to see worth, Simon Activate’s distinctive method permits firms to create an actionable 360-degree buyer view in days or even weeks. The result’s an answer that advertising and marketing groups can depend on for data-driven optimization of buyer acquisition prices, lifetime worth, and extra to assist drive quicker income development.

Firms are storing more and more giant quantities of information of their knowledge warehouses and knowledge lakes, however at present’s advertising and marketing instruments had been constructed on legacy structure that can’t combine with or leverage knowledge in a CDW. Simon Activate is purpose-built for the Cloud Knowledge Warehouse and makes use of zero-ETL know-how to supply an accessible and clear knowledge structure. Not like different options, Simon Activate shouldn’t be restricted to warehouse knowledge for audience-building, and the identification decision capabilities of Simon’s CDP permits customers to mix knowledge from their different sources into single, full buyer profiles. Its intuitive, marketer-friendly UI makes it easy to create hyper-targeted buyer segments from a big quantity of information to energy and enhance the efficiency of campaigns throughout their prime channels.

“It was a deliberate choice to construct Simon Activate on Snowflake and the best profit we have seen is that it has allowed us to raised combine with CDWs in a manner different CDPs/Martech instruments that had been constructed on legacy structure can not,” stated Jason Davis, CEO, and founding father of Simon Knowledge. “Moreover, it has allowed us to construct new merchandise, similar to Simon Activate, at pace as new buyer wants and ache factors come up.”

“Simon Knowledge’s mission aligns with the place we see the trendy advertising and marketing knowledge stack heading,” stated Denise Persson, Chief Advertising Officer at Snowflake. “In 2023, entrepreneurs will face much more stress to realize larger ROI and ship higher buyer experiences. It’s crucial to construct a strong knowledge basis in your advertising and marketing engine. Simon Activate, Powered by Snowflake, gives easy, highly effective capabilities that exhibit what constructing your advertising and marketing stack on the Snowflake Knowledge Cloud can unlock for joint prospects.”

Business-leading functions are Powered by Snowflake. By constructing on Snowflake, product and engineering groups can develop, scale, and function their functions with out operational burden, delivering differentiated merchandise to their prospects. With the Powered by Snowflake program, builders get entry to sources to assist them design, market, and function their functions within the Knowledge Cloud. To be taught extra in regards to the Powered by Snowflake program and the way organizations are constructing on Snowflake, click on right here.

Simon Activate permits main on-line trend vacation spot, ASOS, to create and ship superior segments to its advertising and marketing cloud that it in any other case couldn’t have. Simon integrates with a number of third-party distributors to mix previously-siloed knowledge, present a single view of every buyer and incrementally improve income.

“Simon Activate’s whole toolchain is seamless, purpose-built, and equips our advertising and marketing workforce with a whole and correct buyer 360,” stated Ashley Fisher, Head of Expertise, ASOS. “Simon Knowledge’s Snowflake structure has remodeled our potential to deploy focused advertising and marketing campaigns by permitting our entrepreneurs to launch campaigns in a matter of minutes. Now our general program is extra segmented, extra personalised, and in the end, a lot larger performing than that of our current legacy structure.”

About Simon Knowledge
Simon Knowledge empowers advertising and marketing groups with the one Buyer Knowledge Platform (CDP) purpose-built to extend marketing campaign efficiency via quicker, extra exact segmentation and personalization. Simon Knowledge permits manufacturers to interrupt free from outdated structure that makes knowledge arduous to entry and deploy. That is why Tripadvisor, Equinox, jetBlue, ASOS, Venmo and plenty of others depend on Simon Knowledge to attach with customers. Low code, the Simon Knowledge Platform is designed to be used by entrepreneurs – turning them into knowledge scientists. Simon Knowledge is a 2022 Constructed-In Finest Locations to Work, Nice Locations to Work Licensed, and is an 8-time G2 Chief within the CDP house. To be taught extra, go to

Press Contact for Simon Knowledge:
Lauren Crupnick // [email protected] // 516.662.9859

SOURCE: Simon Knowledge

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