PORTLAND, Ore.–()–Cellular app expertise firm immediately introduced the appointment of Cindy Davis to its Board of Administrators. Davis brings many years of govt management expertise driving stronger buyer relationships by way of digital-first methods for main manufacturers together with Mattress Tub & Past, L Manufacturers, The Walt Disney Firm, Walmart, Sam’s Membership and extra. Cindy is presently a board member of Vacation spot Pet and serves on the Board of Trustees for William & Mary, Mason Faculty of Enterprise.
Most not too long ago, Davis was Chief Model Officer for Mattress Tub & Past the place she modernized its digital and in-store buyer experiences and drove key transformational methods, whereas additionally serving as President of its sister firm, Decorist. Previous to that, she was EVP and Chief Digital Advertising and marketing Officer for L Manufacturers the place she drove progressive digital advertising and marketing options to interact clients throughout Victoria’s Secret lingerie, PINK, and Victoria’s Secret Magnificence. At Disney ABC Tv Group, Davis devised omnichannel methods to deepen viewers engagement as EVP Client Expertise. Earlier govt management roles targeted on elevating buyer insights for enterprise decision-making as EVP, World Buyer Insights and Analytics for Walmart, and EVP, Membership, Advertising and marketing and eCommerce for Sam’s Membership the place she additionally launched its first cell app. Davis’ earlier model experiences span VP and SVP roles at Yum! Manufacturers, Starwood Lodges & Resorts Worldwide, Inc., Hilton Worldwide, and Caesars Leisure Company.
“As an impartial Board of Administrators member, Cindy brings unimaginable perspective and insights in serving to manufacturers throughout retail, hospitality and leisure understand extra worth from their digital initiatives — a mission, industries and plenty of logos, we share in frequent,” mentioned Brett Caine, CEO and president, Airship. “Her expertise and perspective will infuse years of omnichannel buyer expertise management into our board and assist Airship ignite what many manufacturers have found — cell apps are the digital heart of buyer expertise and produce multiples in buyer worth and frequency in contrast to those who don’t have them.”
“Buyer expertise traits throughout industries, shopper adoption and behaviors, and model worth mirrored in steadiness sheets and earnings experiences, body the backdrop of why I’m so excited to affix Airship’s board of administrators,” mentioned Cindy Davis, advisor, evangelist and digital strategist. “Apps are the top of stronger, extra sturdy buyer relationships and Airship was not solely first to assist corporations talk with app clients, however is now tackling core useful resource and agility challenges that hamper each model from maximizing worth for everybody concerned.”
Davis joins Airship’s present Board of Administrators members together with Chris Moody, Foundry Group; Puneet Agarwal, True Ventures; John Johnston, August Capital; and Brett Caine, Airship.
Nobody is aware of extra, does extra, or cares greater than Airship in terms of serving to manufacturers grasp cell app expertise (MAX).
From the start of apps, Airship powered the primary business messages after which expanded its data-led method to all re-engagement channels (cell pockets, SMS, e mail), app UX experimentation, no-code native app expertise creation and App Retailer Optimization (ASO). Having powered trillions of cell app interactions for hundreds of world manufacturers, Airship’s expertise and deep business experience have enabled apps to grow to be the digital heart of buyer expertise, model loyalty and monetization.
With the Airship App Expertise Platform and Gummicube’s ASO expertise and experience, manufacturers now have a whole set of options to optimize all the cell app buyer journey – from the purpose of discovery to loyalty – driving larger worth for everybody concerned.
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