MMA International Names AT&T Chief Advertising and marketing & Progress Officer Kellyn Kenny As Board Chair, And Welcomes 17 Advertising and marketing Trade Leaders As New Board Members

MMA International Names AT&T Chief Advertising and marketing & Progress Officer Kellyn Kenny As Board Chair, And Welcomes 17 Advertising and marketing Trade Leaders As New Board Members
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2022-11-22

The affiliation’s International Board boasts a powerful line-up with over 25 CMOs from among the most necessary manufacturers, resembling AT&T, Walmart, Normal Motors, Roblox, Salesforce, Heineken, Kraken, and others to guide collective efforts to rethink and handle advertising’s hardest questions.

NEW YORK, Nov. 22, 2022 /PRNewswire-PRWeb/ — MMA, the worldwide trade non-profit affiliation architecting the way forward for advertising, at the moment introduced new additions to its International Board, together with the CMOs of The Kellogg Firm, Digital Arts, FanDuel, Uber, Kraken, ADT, Novartis, Intuit and Chime. MMA is the one international trade affiliation group that brings collectively the complete advertising ecosystem, together with senior executives from corporations resembling Meta, Yahoo, Pinterest, NBCUniversal, GroundTruth, and others.

MMA’s International Board additionally welcomes a brand new International Board Chair, Kellyn Kenny, Chief Advertising and marketing & Progress Officer, AT&T.

“It’s an honor for me to function the Chair of the Board for such a distinguished group of trade leaders with a shared mission to advance advertising, know-how, and advertising transformation,” mentioned Kenny. “In my seven years on the MMA Board, I’m amazed at how far MMA’s agenda has progressed to essentially enhance advertising in actually revolutionary methods. I’ve by no means felt so optimistic for advertising.”

An entire listing of each new and present International Board members follows.

The appointments proceed MMA’s mission to be essentially the most transformational advertising affiliation providing game-changing trade thought-leadership by way of their Assume Tanks (listed under), 27 conferences & occasions (in 14 international locations), and quite a few new progress frames and analysis and merchandise/instruments – a few of which have been demonstrated to maneuver the inventory worth of an organization by way of implementation.

“MMA’s International Board continues to develop in stature, together with, we predict, the easiest mixture of progressive CMOs fixated on driving enterprise progress and vastly enhancing advertising. I am past honored to welcome this spectacular group of recent members,” mentioned Greg Stuart, CEO of MMA International. “I am excited concerning the progress that MMA has achieved during the last couple of years, significantly the facility of our initiatives that now can transfer stock-price of member corporations, however I’m much more pleased with everybody on the boards for his or her dedication to enjoying a task in architecting the way forward for advertising.”

Sustaining a concentrate on offering entrepreneurs with insights, instruments and methods to help them delivering progress for his or her organizations, MMA has continued to develop analysis and initiatives inside 3 key areas:
1.    Advertising and marketing Measurement & Attribution (Advertising and marketing Attribution Assume Tank, or MATT)
2.    Advertising and marketing Group & Measurement (Advertising and marketing Org Technique Assume Tank, or MOSTT)
3.    Knowledge and Buyer Expertise (Knowledge Assume Tank, or DATT)

Elected by the MMA’s international membership, every of the brand new Board members will serve a two-year time period starting instantly. New International Board Members and present International Board Members embody:
New International Board Members:

  • Charisse Hughes, Senior Vice President, International Chief Model and Superior Analytics Officer, The Kellogg Co.
  • Marisa Thalberg, EVP, Chief Model and Advertising and marketing Officer, Lowe’s
  • David Tinson, Chief Advertising and marketing Officer, Digital Arts
  • Mike Raffensperger, Chief Business Officer, FanDuel
  • David Mogensen, VP of International Advertising and marketing, Uber
  • Invoice Watkins, Chief Income Officer, Pinterest
  • Mayur Gupta, Chief Advertising and marketing Officer, Kraken
  • DeLu Jackson, Chief Advertising and marketing Officer, ADT
  • Vineet Mehra, Chief Advertising and marketing Officer, Chime
  • Barbara Messing, Chief Advertising and marketing & Individuals Expertise Officer, Roblox
  • Gail Horwood, Chief Advertising and marketing and Buyer Expertise Officer, US, Novartis
  • Lisa Utzschneider, Chief Government Officer, Integral Advert Science
  • Nicola Mendelsohn, VP, International Enterprise Group, Meta
  • Lara Balazs, EVP, CMO & GM, Strategic Associate Group, Intuit
  • Elizabeth Rutledge, Chief Advertising and marketing Officer, American Categorical
  • Jeremi Gorman, President, Worldwide Promoting, Netflix
  • Dara Treseder, Chief Advertising and marketing Officer, Autodesk


Re-elected Board Members:

  • Elizabeth Herbst-Brady, Chief Income Officer, Yahoo
  • Ann Lewnes, Chief Advertising and marketing Officer and Government Vice President, Company Technique and Improvement, Adobe
  • Bob Lord, IBM Senior Vice President, The Climate Firm and Alliances, IBM
  • Sarah Personette, Chief Buyer Officer, previously Twitter
  • John Trimble, Chief Promoting Income Officer, SXM
  • William White, Chief Advertising and marketing Officer, Walmart
  • Linda Yaccarino, Chairman, International Promoting and Shopper Partnerships, NBCUniversal
  • Angela Zepeda, Chief Advertising and marketing Officer, Hyundai Motor America

 

Current Board Members whose phrases weren’t up for re-election:

  • Kellyn Kenny, Chief Advertising and marketing & Progress Officer, AT&T
  • Deborah Wahl, International Chief Advertising and marketing Officer, Normal Motors
  • Karin Timpone, EVP, Chief Advertising and marketing Officer, Main League Baseball
  • John Costello, President, International Mktg & Innovation, previously Dunkin’ Manufacturers
  • Luis Di-Como, EVP, International Head of Media Unilever and Magnificence & Wellbeing, Unilever
  • Jack Philbin, Co-Founder & Chief Government Officer, Vibes
  • Janet Balis, Associate, Advertising and marketing Follow Chief, EY
  • Rita Ferro, President, Disney Promoting Gross sales, The Walt Disney Firm
  • Ayesha Gilarde, Chief Media Officer, Americas and CMO, Match Group
  • Elicia Azali, Enterprise Chief Advertising and marketing Officer, American Household Insurance coverage Group
  • Frank Crowson, Chief Advertising and marketing Officer, Greatest Purchase
  • Jeff Charney, Chief Advertising and marketing Officer, previously Progressive Insurance coverage
  • Sarah Franklin, President, Chief Advertising and marketing Officer, Salesforce
  • Justin Thomas-Copeland, President and Chief Government Officer, of DDB, North America
  • Jonnie Cahill, Chief Advertising and marketing Officer, Heineken USA
  • Jeff T. Inexperienced, Chairman, Chief Government Officer and Founder, The Commerce Desk
  • Aimee Johnson, Chief Advertising and marketing Officer, previously Zillow
  • Carl Loredo, Chief Advertising and marketing Officer, The Wendy’s Firm
  • Jeff Lucas, Chief Income Officer, Firework
  • Lynne Biggar, Skilled International CMO and Public/Non-public Firm Board Director
  • Thomas Ranese, Chief Advertising and marketing Officer, previously Uber
  • Michael Schoen, SVP / GM, Advertising and marketing Options, Neustar Inc.
  • Rebecca Messina, International Chief Advertising and marketing Officer, previously Uber
  • Stephen McCarthy, President & Chief Government Officer, GroundTruth

 

MMA Regional Representatives to International Board:

  • LATAM: Alberto “Banano” Pardo, Founder & CEO, Adsmovil
  • EMEA: Peter Markey, Chief Advertising and marketing Workplace, Boots UK and ROI
  • EMEA: Carol Chen, International CMO & SVP, Shell Mobility

 

In regards to the MMA:
Comprised of over 800-member corporations globally and 15 regional places of work, the MMA is the one advertising commerce affiliation that, brings collectively the complete ecosystem of entrepreneurs, martech and media corporations working collaboratively to architect the way forward for advertising, whereas relentlessly delivering progress at the moment. Led by CMOs, the MMA helps entrepreneurs lead the crucial for advertising change – in ways in which allow future breakthroughs whereas optimizing present actions. The MMA is dedicated to science and questioning and believes that creating advertising impression is steeped in constructively difficult the established order encouraging enterprise leaders to aggressively undertake confirmed, peer-driven and scientific finest practices, with out compromise. The MMA invests thousands and thousands of {dollars} in rigorous analysis to allow entrepreneurs with unassailable reality and actionable instruments. By enlightening, empowering and enabling entrepreneurs, the MMA shapes future success, whereas additionally propelling enterprise progress.

Members embody: 1-800-Flowers.com, Adobe, Activision Blizzard, Ally Monetary, AppsFlyer, AT&T, Financial institution of America, Campbell, Chipotle Mexican Grill, Alternative Motels, Clear Channel Out of doors, Colgate Palmolive, CVS Well being, Diageo, Dunkin’ Manufacturers, eBay, E*TRADE, Ford, Normal Motors Firm, Google, GSK, Hilton Worldwide, IBM Watson Promoting, Kargo, Kroger, L’Oreal, Marriott Worldwide, Match Group, Mastercard, McDonald’s, Merkle, Meta, MillerCoors, NBCU, Neustar, Peloton, Pinterest, Roku, Salesforce, Samsung, Snap Inc., Goal Inc., The Coca-Cola Firm, The Walt Disney Firm, T- Cellular, Twitch, Twitter, Uber, Unilever, Vibes, Visa, Walmart, Yahoo! and plenty of extra. The MMA’s international headquarters are positioned in New York with regional operations Asia Pacific (APAC), Europe/Center East/Africa (EMEA) and Latin America (LATAM). For extra data see http://www.mmaglobal.com.

Media Contact

Greg Stuart, MMA International, +1 631 702 0682, [email protected]

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SOURCE MMA International



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