Hilton Spotlights Vacationers’ Altering Expectations

2023 tendencies report reveals concentrate on frictionless journey, extra partaking experiences, a way of caring and enhanced wellness choices

MCLEAN, Va. – If 2022 was the yr of the modified traveler, 2023 is the yr of the developed traveler. In the present day, Hilton launched its 2023 tendencies report, The 2023 Traveler: Rising Developments which can be Innovating the Journey Expertise, A Report from Hilton, which reveals the most recent client expectations following a yr when vacationers confirmed up in document numbers. Primarily based on a worldwide survey and evaluation of present journey tendencies, right this moment’s vacationers are searching for a steadiness of technological and human improvements, deeper connections and care, embedded wellness experiences and extra.

“The 2023 Developments Report showcases vacationers’ evolving preferences and the way keen and optimistic they’re about their future adventures.”

Christopher J. Nassetta headshot

“In 2022, motivated vacationers sought out new experiences all over the world and reconnected with the individuals and locations they love,” stated Chris Nassetta, president and chief govt officer, Hilton. “The 2023 Developments Report showcases vacationers’ evolving preferences and the way keen and optimistic they’re about their future adventures. Our Hilton crew members are able to welcome them and create an ideal keep expertise at our greater than 7,000 properties worldwide.”

The brand new report is the results of evaluating each quantitative and qualitative information analysis paired with insights collected by greater than 7,000 vacationers internationally in a survey commissioned by Hilton and carried out by Materials, a worldwide technique, insights, design, and expertise associate. The analysis uncovered 4 constant themes for 2023 journey, pushed by traveler experiences during the last three years.

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Discover the report and entry multimedia together with photographs, b-roll, truth sheets and extra.

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Folks will flip to journey for deeper, extra partaking, human experiences and connections

Royal Palm Galapagos - Restaurant - Exterior
Royal Palm Galapagos, Curio Assortment by Hilton

Journey is a gateway to discovering totally different views and wealthy traditions. In 2023, vacationers will concentrate on journey to create deeper connections with household, mates, colleagues, prospects, cultures and the planet. Practically half (49%) of survey respondents need to be immersed in native tradition and merchandise whereas touring, and one other 40% need personalised entry to distinctive experiences or actions, akin to performances, occasions, spa therapies, or courses.

From destination-focused culinary journey packages to impactful packages like Hilton’s Journey with Function, which helps friends positively affect the communities they go to, vacationers want to create significant change via extra immersive journey experiences. In reality, Hilton is witnessing indicators of this development via its reimagined Hilton Honors Experiences, which noticed a 77% year-over-year improve in Hilton Honors Level redemption in the course of the first 9 months of 2022, permitting members to attach with their passions via new, unique artist and movie star occasions.

Folks will acknowledge journey as an important a part of their wellness routine

Total wellness stays a precedence for vacationers as half (50%) of respondents search journey experiences in 2023 that align with their wellness objectives and priorities, addressing the thoughts, physique and spirit.

For about 1 in 2 (47%) vacationers, bodily wellness and accessibility to health facilities like facilities or actions will likely be high of thoughts relating to touring in 2023. Company may also search moments of reference to their communities, in addition to insights and options that enhance their psychological and emotional well being. Addressing psychological well being on the highway will likely be prioritized by 35% of worldwide survey respondents. In the meantime one other 49% of these employed will likely be seeking to journey to disconnect from work. 

Hilton stays dedicated to assembly the wants of those vacationers, and not too long ago introduced a brand new, industry-first partnership with Peloton Interactive, Inc. (Nasdaq: PTON), making Hilton the primary hospitality model to function no less than one Peloton Bike in health facilities throughout its total U.S. lodge portfolio of 18 award-winning manufacturers. 

Vacationers will need to be taken care of greater than ever

Mars Petcare Partnership
Mars Petcare Partnership at Home2 Suites by Hilton

Subsequent yr, Hilton anticipates vacationers may have a renewed appreciation for being cared for, with 86% of survey respondents indicating they need recognition and personalization whereas on the highway and one other 25% saying they need journey and hospitality firms to accommodate their private wants in 2023. Particularly, 54% are searching for personalised meals and beverage choices and 50% are searching for personalised experiences and actions.

Vacationers know the significance of eager to really feel valued for his or her loyalty – each of their pockets and as a person. In reality, 42% of survey respondents point out that loyalty perks—akin to incomes/redeeming factors and loyalty advantages—will matter to them when touring in 2023. 

Whether or not offering distinctive visitor service for value-driven households or accommodating a pet coming alongside on trip, Hilton understands the significance of delivering dependable and pleasant service to each visitor, each time. In reality, Hilton’s “Pet Pleasant” reserving filter is the third most engaged reserving search function on Hilton.com. 

Pet-friendly stays

Carry your fur infants alongside in your subsequent keep.

hotel lobby pets dogs Hilton Pet Project Canopy Lobby Suitcase

Vacationers need frictionless journey improvements which can be each technology- and human-led 

Hilton Digital Key - Check-in
Hilton Digital Key – Examine-in

2022 uncovered surprising friction factors in journey. Hilton’s world analysis discovered that greater than half (56%) of vacationers will prioritize adopting options that make journey simpler in 2023. Practically 9 in 10 (86%) survey respondents will search for no less than one factor to be personalised throughout their journey experiences and interactions, and 26% of respondents anticipate lodge applied sciences will likely be essential to them for a seamless keep.

To scale back journey’s strongest stress factors, friends will search out essentially the most logical and purposeful options. They may search for the hospitality and repair that they anticipated pre-pandemic, whether or not that’s personalised eating suggestions or reservation changes. Throughout the technological improvements, they’ll proceed to embrace efficiencies like Digital Key within the Hilton Honors app, which permits vacationers to bypass the entrance desk and go straight to their rooms, and enhanced reserving choices like Confirmed Connecting Rooms by Hilton, which permits households and mates to order adjoining rooms when reserving on-line. 

For extra info and an entire view of the 2023 Report, go to Tales.Hilton.com/2023Trends. To start out planning 2023 journey, go to Hilton.com.


Each qualitative and quantitative strategies have been used to find out the rising tendencies detailed on this report. Hilton carried out stakeholder interviews throughout the group to achieve views on what journey seems like right this moment and decide what’s high of thoughts going into 2023. Enterprise Divisions included: Enterprise Journey/Occasions, Meals & Beverage, Wellness, Sustainability, Design, Digital Innovation, Office Tradition. As well as, Hilton commissioned a web-based omnibus survey with Materials, fielded August 2022 amongst common inhabitants shoppers 18+ years of age in a number of markets with questions focusing on conduct associated to journey. Particularly, the survey was fielded to: n=1,002 in Australia, n=1,002 in China, n=1,002 in Germany, n=1,002 in Japan, n=1,002 in Mexico, n=1,002 within the U.Ok. and n=1,018 within the U.S. Moreover, a Hilton Survey was carried out by Wakefield Analysis (www.wakefieldresearch.com) amongst 1,000 U.S. Grownup Vacationers, between August twenty third and August thirtieth, 2022, utilizing an e-mail invitation and a web-based survey. This information has been weighted to make sure correct illustration of U.S. vacationers. “Vacationers” are outlined as those that took a visit prior to now 24 months that required an in a single day keep.


About Hilton

Hilton (NYSE: HLT) is a number one world hospitality firm with a portfolio of 18 world-class manufacturers comprising greater than 7,000 properties and greater than 1.1 million rooms, in 123 nations and territories. Devoted to fulfilling its founding imaginative and prescient to fill the earth with the sunshine and heat of hospitality, Hilton has welcomed greater than 3 billion friends in its greater than 100-year historical past, earned a high spot on Fortune’s 100 Finest Firms to Work For record and been acknowledged as a worldwide chief on the Dow Jones Sustainability Indices for 5 consecutive years. Hilton has launched a number of industry-leading expertise enhancements to enhance the visitor expertise, together with Digital Key Share, automated complimentary room upgrades and the power to e book confirmed connecting rooms. Via the award-winning visitor loyalty program Hilton Honors, the almost 146 million members who e book straight with Hilton can earn Factors for lodge stays and experiences cash cannot purchase. With the free Hilton Honors app, friends can e book their keep, choose their room, examine in, unlock their door with a Digital Key and take a look at, all from their smartphone. Go to tales.hilton.com for extra info, and join with Hilton on  Fb, Twitter, LinkedIn, Instagram and YouTube.

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