Enterprise: New resort deliberate close to Exit 99 in Cape Girardeau (3/20/23)

A pool desk occupies a Tru by Hilton resort foyer on this inventory picture. Midamerica Resorts has introduced it would construct a 92-room Tru By Hilton, a resort model launched seven years in the past, close to Cape Girardeau SportsPlex. Groundbreaking is anticipated this spring with completion anticipated someday subsequent yr.


Midamerica Resorts Corp. has entered into an settlement to deliver a 92-room Tru by Hilton resort to a parcel in entrance of Cape Girardeau SportsPlex and close by to Acee’s comfort retailer, with prepared entry to Exit 99 of Interstate 55 between Cape Girardeau and Jackson.

“We anticipate to interrupt floor this spring with a deliberate opening in 2024,” stated John Echimovich, vice chairman/operations for Midamerica.

Tru by Hilton, in accordance with a March 2016 Forbes journal article, “(occupies) the mid-scale resort market (and) is designed to compete with manufacturers resembling LaQuinta and Consolation Inn. The lodges supply restricted meals and beverage choices and have a social space characterised by a big central foyer, known as The Hive, that’s divided into sections for consuming, working, enjoying and lounging.”

In keeping with Wall Road Journal, “the resort foyer additionally contains a entrance desk, referred to as the Command Middle, with a social media wall to have interaction friends.”

A banner promoting a Tru by Hilton resort on Sunday, March 12 on a parcel close to Cape Girardeau SportsPlex and Exit 99 of Interstate 55. Midamerica Resorts stated Tru by Hilton would be the second HIlton property within the Cape Girardeau market after Hampton Inn.

Jeff Lengthy

Proximity to the SportsPlex is anticipated to be a significant draw.

“(The resort) goes to be so effectively positioned with the SportsPlex’s dynamic outcomes with occasions happening there all 52 weeks of the yr. Including this resort to the market goes to maintain plenty of enterprise in Cape Girardeau with all of the sports activities tournaments coming in,” stated Echimovich, who stated Tru by Hilton can be Midamerica’s second Hilton property in Cape Girardeau after Hampton Inn, 207 Mount Auburn Street. “Tru by Hilton is somewhat smaller and extra targeted than Hampton with Tru’s open foyer social space. It should be very snug and can be nice for the enterprise traveler as effectively.”

There are 252 present Tru by Hilton lodges, and all are franchised.

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