Former Dr. Squatch workers launch a TikTok company

Two former workers of non-public care model Dr. Squatch launched their very own TikTok company known as Gassed. The company, based by Dean Rojas and Michael Woolsey, counts Dude Wipes, Ridge Pockets, Crocs and Scentbird as a few of its purchasers.

Rojas beforehand served as a social media progress advertising and marketing supervisor at Dr. Squatch, whereas Woolsey served as a paid media supervisor. Gassed is devoted to creating content material in addition to dealing with media shopping for on the favored platform. The company is at present spending over $2 million a month on the platform.

“We launched Gassed to fight the inventive fatigue that manufacturers usually endure,” Rojas stated in a press release. “Gassed counters this drawback by understanding the way to convert for gross sales on TikTok, tailoring inventive so it’s performance-based to achieve purchasers’ KPIs while additionally managing the paid facet of the media campaigns.”

Additionally learn: TikTok ban risk forces creators to rethink income streams

Arts & Letters promote 4 key execs

Richmond, Virginia-based company Arts & Letters promoted 4 executives.

Adrian Mojica was named head of operations, a newly created position for the company. Mojica joined the company in 2021 as director of operations for XYZ, the company’s in-house studio.

Brenda Schneider was appointed to the newly created position of head of enterprise management-group enterprise director. Schneider, who beforehand served as a gaggle enterprise director, will lead A&L’s enterprise division whereas persevering with to guide initiatives for ESPN, which incorporates work for “That is SportsCenter” and school soccer.

Associated: How Arts & Letters is reintroducing ‘That is SportsCenter’

Sara Kastner, beforehand a director of inventive operations, was appointed to the newly created position of head of workers. Theo Abel, beforehand the company’s director of operations, is taking up the position of managing director. The position was beforehand held by Wealthy Weinstein, who joined VCU Brandcenter as affiliate director of extension applications earlier this 12 months.