The Manchester-headquartered group turned Astra Group final summer season after bringing ADXBA and Astra Indicators underneath one model following the merger of the 2 companies final March.

The most recent change has resulted within the centralisation of the corporate’s gross sales and advertising and marketing departments alongside sure backend operational capabilities.

Former gross sales director Paul Dyke has stepped into the newly created position of group gross sales director and can be accountable for the continued UK and worldwide growth of the enterprise and management of its 10-strong gross sales staff. He’ll report instantly into Astra Group CEO Jim Kerr.

Supporting Dyke in driving sustained enterprise development is Joseph Derbyshire, who’s promoted to go of enterprise improvement. An extended-serving member of the Astra staff with over 10 years’ expertise, Derbyshire will leverage his in depth data of signage in addition to the UK market to additional develop the corporate’s relationships with new and present shoppers.

Becoming a member of the gross sales division and bringing additional in depth signage experience to the enterprise, significantly within the wayfinding area, is Jac Lloyd-Jones, who joins Astra Group from Widd Indicators within the position of enterprise improvement supervisor. Dyke and Lloyd-Jones had beforehand labored collectively at signage specialist IS Group.

The gross sales staff will function out of Astra Group’s Manchester headquarters, with enter from regional hubs in London and Dublin.

Kerr stated: “The brand new group construction follows an in-depth overview of our administration division, bodily areas, continued integration of programs and extra.

“It completes what I wish to seek advice from because the collaboration section of the enterprise, additional to our uniting the digital options and conventional signage arms of the enterprise underneath the one group identification final yr.

“We’ve bold plans and I’m happy to say we’re already making nice steps in the direction of realising them and have had a number of wins inside our historic shopper base in addition to having a number of new manufacturers be a part of us on our journey.”

Dyke added: “The extent of mixed digital and conventional signage experience we’re proud to supply shoppers, together with our unrivalled technological functionality and nationwide and worldwide attain, positions Astra Group on the forefront of the market.

“I’m wanting ahead to working with Joe, Jac and the broader staff to additional leverage our market-leading, absolutely fledged end-to-end supply right here within the UK and abroad.”

Astra Group has six specialist divisions – Astra Digital, Astra Indicators, Astra Graphics, Astra Service, Astra Security, and ADXBA – serving shoppers together with BT, Manchester Airport Group, Hilton Inns & Resorts, Bowmer & Kirkland, NHS, Gino D’Acampo Inns & Leisure, Manchester Metropolis Soccer Membership, Samsung, Gatwick Airport, Skechers, World, JCDecaux, EasyJet, Alight Media, Arnold Clark, and Unilever.

The group runs a fleet of print and ending equipment from Inktec, HP, and Kongsberg.