Anteriad Reveals Availability Of B2B Advertising and marketing Information On Snowflake Market

Anteriad, a full-funnel advertising and marketing options supplier, partnered with Snowflake, a knowledge cloud firm, to make its B2B knowledge accessible on Snowflake Market. The combination seeks to offer practitioners with entry to dwell and ready-to-query knowledge from Anteriad to assist promote smarter determination making.

Snowflake Market — powered by Snowflake’s cross-cloud know-how, Snowgrid — is designed to offer corporations with direct entry to uncooked knowledge merchandise and leverage knowledge shortly, securely and cost-effectively. Strengthened by Anteriad’s knowledge, the Market hopes to offer extra intent insights, firmographics and technographics for B2B entrepreneurs to leverage.

“B2B entrepreneurs want knowledge options that function between platforms inside their tech stack to assist assist varied use instances,” mentioned Todd Love, Chief Business Officer at Anteriad, in an announcement. “To empower entrepreneurs for adtech or martech initiatives, Anteriad delivers a broad set of differentiated knowledge options that may assist shoppers check, match and ship knowledge by means of Snowflake Market. Driving worth out of your first-party knowledge will not be new, however the ease and velocity of which it may well occur will assist remedy for varied use instances with out having to join one other black field.”

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