ActionIQ Pronounces Partnership with Snowflake

Joint Clients Can Proceed to Retailer Buyer Knowledge on Snowflake’s Platform With out Duplication or Knowledge Switch

ActionIQ, the chief in buyer expertise (CX) options that ship actionable insights from buyer knowledge, introduced a partnership with Snowflake, the Knowledge Cloud firm, that can combine AIQ’s new HybridCompute expertise instantly with the Snowflake Knowledge Cloud, empowering enterprise IT groups to maximise the worth of current expertise investments whereas sustaining seamless experiences for enterprise customers.

HybridCompute is a brand new structure of the AIQ InfiniteCompute expertise – the inspiration of the AIQ CX Hub – that permits enterprise IT groups to unbundle their buyer knowledge stack and take full management over the place knowledge lives and is queried.

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HybridCompute will ship the next advantages:

  • Match with current IT investments, constructing a single supply of buyer knowledge fact on Snowflake’s platform
  • Select the place knowledge is saved and queried to enhance enterprise IT governance and safety
  • Management compute value between ActionIQ and Snowflake
  • Speed up deployment of a market-leading CX Hub, giving enterprise groups the liberty to discover and motion on buyer knowledge

“The core concept behind the Snowflake Knowledge Cloud is to interrupt down knowledge silos and change into the only supply of fact to your group’s knowledge,” mentioned Tarik Dwiek, Head of Expertise Alliances at Snowflake. “The partnership with ActionIQ permits corporations to activate their buyer knowledge on Snowflake’s platform for use-cases like buyer 360 and viewers segmentation. We’re excited on the alternatives unlocked for our mutual prospects.”

InfiniteCompute is the information infrastructure expertise that delivers limitless computational energy, making it attainable for AIQ to handle and course of extra knowledge than every other answer obtainable. With the addition of HybridCompute, enterprise manufacturers can reclaim full management over their most respected asset: buyer knowledge.

“Snowflake has an ever-growing market share within the cloud knowledge area,” mentioned Justin DeBrabant, Senior Vice President of Product at ActionIQ. “Snowflake’s strengths in knowledge administration mixed with AIQ’s strengths in CX options will give our joint prospects the flexibility to make higher use of buyer knowledge to ship personalised, impactful buyer experiences.”

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